Three C's...


When we started our work, we began to see a pattern. Great communications, products, and services all have their content (substance), context (who they're speaking to and how), and clarity (sharpness of message) in place. Language, design, audience, and intent align. And when things weren't working, we saw that it was often because either content, context, and/or clarity was misaligned.   

Understanding the gaps first, Pencilbox goes from concept to execution thoughtfully and quickly. We use an organizing framework that's rooted in tactics and timeframes and not lofty, poorly defined consultant-speak, and vague goals. 

Understanding where they sit within the framework of content, context, and clarity provides our customers the ability to see what's missing and quickly respond so that better outcomes become a reality.